Ursa Major
A complete website redesign for a leader in advanced aerospace propulsion. Built on Drupal for credibility with defense and government stakeholders.
At a glanceUrsa Major, a US aerospace propulsion company, replatformed onto Drupal 10 with DoodleWeb. Outcome: a procurement-grade marketing site with significantly faster page loads, restructured navigation built for defense and government stakeholders, and an editor-friendly CMS that lets internal comms publish at the pace of an engineering organization. Shipped in 16 weeks.
Where they started.
Ursa Major, a leader in advanced aerospace propulsion, needed more than a cosmetic refresh. The previous site failed to reflect their innovation, the legacy CMS slowed every update, and highly technical content had to land with both technical and non-technical defense stakeholders without losing credibility.
What we built.
Discovered through DoodleWeb's Drupal.org listing, Ursa Major engaged us for a future-ready platform tuned to aerospace and defense. We delivered a sleek, performance-optimized Drupal build with restructured navigation, repositioned brand storytelling, and an editor-friendly CMS so the team can publish at the pace of their innovation.
Where it landed.
Stronger credibility in the defense and aerospace sector, a significant lift in traffic, improved engagement metrics, clearer communication of complex propulsion work, and a scalable digital foundation built to grow with Ursa Major's mission.
Theworkbehindthe launch.
Each engagement covers strategy, design, build, and post-launch care — orchestrated by a single senior team.
Barrierswehadto overcome.
A concise look at the constraints that shaped every decision in the build.
Outdated design & UX
Ursa Major's previous digital presence failed to reflect the company's innovation in propulsion. The outdated interface weakened brand credibility and limited stakeholder engagement.
Managing updates
The legacy website was cumbersome to manage, making even minor content changes time-consuming. This slowed communication of technical advancements and news.
Communicating complex content
Highly technical aerospace information had to be presented clearly to both technical and non-technical stakeholders without compromising accuracy or credibility.
Establishing aerospace credibility
As a defense and aerospace partner, Ursa Major needed a digital identity that projected trust, authority, and professionalism in a highly competitive market.
Theplatformwecurated.
The pillars that shaped the final build — every one tied back to a real business outcome.
Modern, industry-specific design
A sleek, functional Drupal build that reflects Ursa Major's brand values and positions the company as an innovative leader in aerospace propulsion — capturing the technical sophistication of their work while conveying credibility to high-stakes stakeholders.
Enhanced UX and clear user journeys
Navigation flows and CTAs were restructured so stakeholders find critical information quickly and engage seamlessly with the brand. The result is reduced friction and deeper exploration of Ursa Major's innovations.
Scalable architecture
Built on a performance-optimized framework that scales with Ursa Major's evolving needs — ready to absorb new features, content, and traffic without compromising performance.
SEO and content strategy
SEO best practices and refined content structures improved discoverability and made highly technical aerospace information accessible to a wider audience, positioning Ursa Major as a thought leader online.
Intuitive, easy-to-manage CMS
An editorial workflow that empowers the Ursa Major team to ship updates, announcements, and technical insights in real time — without filing tickets or waiting on outside help.
Whatchanged.
The shifts the platform unlocked — measured in stakeholder behavior, not vanity metrics.
- Stronger credibility in the defense and aerospace sector
- Significant increase in website traffic
- Improved engagement metrics (higher time on site, lower bounce rate)
- Clearer communication of aerospace innovations
- A scalable digital foundation supporting future growth
Insidethebuild.
A few selected screens from the live product.
DoodleWebgaveusaplatformthatfinallymatchestheambitionofwhatwearebuilding.
Numbersweareproud of.
Specific, measurable, and pulled from production analytics (not assumptions).